99% Accurate People Counter

Never miss a customer again with the Trax Visual Proof People Counter

people counter

Self-reporting Conversion Rate of Store Associates



Actual Conversion Rate of Store Associates


Our Services

Real-time Traffic

Access to real-time customer traffic data

Hourly Staffing Analysis

Detailed staffing performance analysis by the hour

Marketing ROI

Track each marketing channels ROI

Conversion Performance

Track the overall store's closing ratio, each salesperson's, and even by product category.

About Us

Established in 1996, TraxSales is a trailblazing force in empowering retailers to optimize every opportunity that comes their way. With a rich legacy of over 27 years, our pioneering people counting program is tailor-made for the retail landscape. Our solution is meticulously crafted to seamlessly enhance your management’s capabilities, fostering tangible improvements in marketing strategies, staffing efficiency, and overall sales performance.

At TraxSales, we are more than just a software provider; we are your dedicated partners in success. Our unwavering commitment to your triumph sets us apart. If you seek a company that not only offers cutting-edge software solutions to meet your business requirements but also a team that is dedicated to going the extra mile to ensure your prosperity, then TraxSales is the perfect match for your aspirations

Why Choose Us

Clients that utilize our People Counting software and implement our suggest best practices have a 15% average increase in sales performance. 

Client Testimonials

“I did an extra million dollars in each of my 5 stores in Texas because of the TraxSales UpBoard and Visual Proof People Counter."
Bobby Broadnax
"The TraxSales software package will help increase our sales by 15-25% this year"
Steve Gracik

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