Why it’s a bad idea to track customer’s smart phones and what the “FTC” says about it.

Dear Retail Store Owner,

When I started my company in December of 1996 there were 2 other traffic counter companies in existence. Here are some ideas on what to avoid while searching.

A survey of 1,000 consumers indicated that, “8 out of 10 shoppers do not want stores to track their movements via smartphone” and “nearly half (43%) of shoppers are less likely to shop at a favorite retailer if the brand implements a smart phone tracking program.”

https://www.ftc.gov/news-events/blogs/techftc/2015/04/privacy-trade-offs-retail-tracking

This article discusses the percentage of adults who use smart phones in the USA and this does not include people who turn off their Wi-Fi before going shopping. It says only 68% of adults have smart phones.

http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/

Here is the research regarding how consumers feel about tracking their activity with a smart phone. [Consumers just say no to in-store mobile tracking]

https://www.internetretailer.com/mobile/2014/03/27/consumers-just-say-no-store-mobile-tracking

This is why TraxSales is a perfect fit for your company.

I know I can dramatically exceed your expectations.

We just signed up the Ashley Furniture Home Stores in the South East and here is what they have to say about us.

https://traxsales.com/ashley-furniture-sales-secret/

More Infomation on how retailers track you below:
http://lifehacker.com/how-retail-stores-track-you-using-your-smartphone-and-827512308

https://youtu.be/GBibik04IWU