How Does TraxSales Compare?

See how we outperform other customer counting solutions—on accuracy, accountability, and real results that drive sales.

Feature	TraxSales Visual Proof	3D Camera Sensors	Infrared Counters	WiFi/Bluetooth Tracking
Accuracy & Reliability	✅ 99% Accuracy + Visual Proof	⚠️ Depth-Sensing, can miscount	⚠️ Good basic count, struggles in crowds	❌ Only counts devices, misses people
Sales Accountability	✅ Tracks customers → sales staff	❌ No staff-customer connection	❌ No differentiation	❌ Just estimates from mobile signals
Actionable Insights	✅ Real-time sales & staffing reports	⚠️ Flow/dwell insights, needs manual effort	❌ Basic counts only	❌ No real-time transactional data
Integration & Compatibility	✅ Works with existing cameras, POS/CRM	⚠️ Needs multiple cameras, higher cost	✅ Simple install, basic metrics	❌ No POS/CRM integration
Privacy & Compliance	✅ 100% anonymous, proof-based	⚠️ No face data, but body/gen tracking	✅ Anonymous counts	❌ Tracks devices w/o consent
Installation & Scalability	✅ Easy with existing/Trax cameras	⚠️ High cost for scale	⚠️ Limited range, not ideal for large stores	✅ No hardware needed
ROI & Impact	✅ 15%+ sales boost avg	⚠️ Flow trends, no direct sales lift	⚠️ Traffic→sales ratio only	❌ Unproven business impact