When customers walk into a mattress store, they’re looking for more than a place to sleep—they’re looking for comfort, support, and a good night’s rest. But as a retailer, you’re looking for something too: ways to understand your shoppers, increase conversions, and grow your business.
That’s where people counters come in. These small but powerful devices can transform how mattress stores track performance, manage staff, and turn browsing into buying. It’s not just about counting sheep anymore—it’s about counting customers and making every visit count.
Know Exactly How Many People Visit Your Store
Without a people counter, you’re left guessing how many shoppers come in each day. Sure, sales numbers tell part of the story, but they leave a big gap in understanding.
A people counter gives you accurate foot traffic data, letting you track:
- Daily and weekly visitor numbers
- Seasonal and promotional traffic spikes
- Year-over-year growth trends
This insight helps you see the bigger picture, not just the transactions.
Calculate Your True Conversion Rate
Your conversion rate is the percentage of visitors who make a purchase—and for mattress stores, this is a critical metric.
For example:
- 300 visitors in a week
- 60 mattress sales
- Conversion rate: 20%
Once you have this data, you can test new sales strategies, store layouts, or promotions, and see exactly how they affect buying behavior.
Optimize Staffing for Peak Hours
Mattress sales often require personal guidance from knowledgeable associates. A people counter can identify your busiest times, ensuring you have enough staff to answer questions, guide customers through comfort tests, and close the sale.
By avoiding understaffing during rush hours—and overstaffing during slow times—you can improve service while managing customer expectations
Measure the Impact of Marketing Campaigns
When you run a mattress sale, launch a radio ad, or send out a promotional email, you need to know if it’s actually working.
With a people counter, you can track traffic before, during, and after your campaigns. If you see a spike in visitors during a promotion, you’ll know it’s driving people to your store. Over time, this helps you focus on marketing strategies with the best ROI.
Understand Seasonal Shopping Patterns
Mattress buying often peaks during certain times of the year—tax refund season, Labor Day sales, and holiday promotions are all key traffic drivers.
A people counter helps you spot trends so you can:
- Stock popular models in advance
- Plan bigger promotions during high-traffic months
- Run smaller targeted campaigns during slower periods
Improve Store Layout and Customer Flow
For example:
- If most shoppers gravitate to your hybrid mattress section, you can highlight it with better signage or bundle promotions.
- If a section gets little traffic, you might move it to a more visible location.
These small changes can have a big impact on sales.
Make Data-Driven Business Decisions
Guesswork can lead to costly mistakes. People counters give mattress store owners hard data to guide decisions about staffing, marketing, inventory, and layout.
With this information, you can:
- Track long-term growth
- Identify problem areas in the customer journey
- Confidently plan expansions or store upgrades
Make your Dreams Come True With Traxsales
Mattress shopping might be about rest and relaxation for customers, but for retailers, it’s about smart strategy and better insights. A people counter turns your foot traffic into actionable data, helping you serve customers better and increase sales.
If you’re ready to go beyond counting sheep and start counting opportunities, consider investing in a TraxSales people counter—built to help mattress stores dream bigger and sell smarter. Our President of Sales Spencer Mink is available at 330-319-1445 or you can schedule a meeting at your convenience.
