TRAX Updates

Furniture Stores in 2025: Blending Tradition with People Counting  Technology

While furniture showrooms in 2025 still showcase comfy couches, sleek dining sets, and plush mattresses, there’s a quiet revolution happening behind the scenes. Furniture retail isn’t just about beautiful displays and friendly sales teams anymore—it’s about data, insights, and strategy. Modern retailers now have access to powerful tools that help them stay ahead of sales …

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Unlocking the Power of People Counting in Retail: Trends and Benefits for 2025

In today’s fast-paced retail landscape, data is the ultimate game-changer. Imagine knowing exactly how many customers walk through your doors, where they linger, and what drives them to make a purchase. This isn’t just a dream—it’s the reality offered by people counting in retail. As we step into 2025, people counting technology is evolving rapidly, …

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Why Appliance Stores Need A People Counter: Understand Your Customers

In the fast-paced world of retail, data is king—and for appliance stores, tracking customer behavior can make all the difference between just getting by and achieving real growth. That’s where people counters come in. A people counter is more than a headcount tool. It provides real-time, actionable insights that help appliance retailers better understand their …

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From Visitor to Customer How a People Counter Can Boost Furniture Sales

Furniture stores face increasing pressure to convert browsers into buyers, improve operational efficiency, and maximize every marketing dollar. One of the most overlooked tools in achieving these goals is a people counter—a simple yet powerful technology that tracks how many customers walk into your store. From optimizing staff schedules to boosting conversion rates, a people …

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Improve Mattress Store Metrics With People Counters

  Retailers are always looking for ways to maximize profitability while not losing touch with their customer base.  Mattress retailers must go beyond offering comfort and quality—they need to understand customer behavior, optimize staffing, and measure marketing effectiveness. That’s where people counters come into play. These smart, data-driven tools track how many customers enter your …

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Big Comfy Counts: Increase Furniture Store Sales with Smart People Counting

In the plush, inviting world of furniture retail, foot traffic isn’t just a number—it’s a story. Every visitor who walks through the door is a potential customer, a design enthusiast, or someone simply looking for the perfect couch to complete their living room. Yet, without clear insight into who enters your store, when, and how …

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The Importance of Accurate and Verifiable Customer Traffic Analytics in Retail Store Management

In today’s hyper-competitive retail landscape, where e-commerce giants like Amazon dominate online sales and physical stores fight for every customer, understanding foot traffic isn’t just a nice-to-have—it’s a survival imperative. Retail executives anticipate industry growth in the mid-single digits for 2025, with global retail sales projected to reach $32.8 trillion by 2026.[1] Yet, amidst this …

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Boost Your Retail Sales: Mastering Information Gathering Efficiency (IGE)

In retail, every unsold customer is a golden opportunity waiting to be unlocked. At TraxSales, we call it IGE – Information Gathering Efficiency – the percentage of unsold customers from whom your team captures key contact details like phone numbers, emails, or addresses. Top performers hit 30-40% capture rates, turning lost traffic into future revenue …

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Ottomans and Occupancy: How a People Counter Impacts Furniture Sales

When you think about increasing furniture sales, your mind probably jumps to product design, seasonal promotions, or customer service. But what if one of the most powerful tools to grow revenue isn’t a piece of furniture—its a people counter? Welcome to the intersection of foot traffic analytics and retail strategy. With people counters, furniture retailers …

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Sleep and Sales : People Counters Are a Game-Changer for Mattress Stores 

In today’s competitive retail landscape, mattress stores face a unique challenge: customers visit infrequently, but when they do, the stakes are high. With such high-value, low-frequency purchases, it’s crucial to make every visitor count—literally. That’s where people counters come in.  These small, smart devices can deliver big insights, helping mattress retailers optimize operations, improve conversion …

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