Why TraxSales?
How do we compare to the rest?
Category
TraxSales Visual Proof 🏆
3D Camera Sensors 📷
Infrared Counters 🔴
WiFi/Bluetooth Tracking 📡
1. Accuracy & Data Reliability
✅ 99% Accuracy – Time-stamped visual proof of every customer. Eliminates errors, verifies every entry.
✅ Advanced depth sensing can differentiate between people and objects. ⚠️ But, prone to miscounts from shadows, reflections, or environmental factors.
✅ Simple and cost-effective for basic counting. ❌ Inconsistent at best. Struggles with multiple entries, obstructions, and non-human movements.
❌ Highly unreliable. Only detects customers with WiFi or Bluetooth on—excludes most traffic. Counts staff repeatably.
2. Sales Accountability & Conversion Tracking
✅ Assigns customers to salespeople, tracking conversion rates and lost opportunities.
❌ No connection between customer traffic and staff performance—just a number count.
❌ No ability to differentiate between staff, customers, and passersby.
❌ No sales accountability—just estimates based on mobile signals.
3. Actionable Insights vs. Raw Data
✅ Real-time insights, not just numbers. Automates reports on sales conversion, staffing needs, and traffic trends.
✅ Good for understanding in-store flow & dwell time. ⚠️ But, data overload makes insights harder to act on without manual analysis.
❌ Limited insights. Only provides basic entry counts, with no connection to sales or in-store behavior.
⚠️ Can track repeat visitors and customer loyalty trends. ❌ But, lacks any real-time or transactional data
4. Integration & Compatibility
✅ Can work with existing security cameras, minimizing installation costs. Integrates with POS & CRM systems.
✅ Good for understanding in-store flow & dwell time. ⚠️ But, data overload makes insights harder to act on without manual analysis.
✅ Easy to install. Noramlly easy integration with simple sales metrics.
✅ No physical installation needed. ❌ But, not compatible with POS systems and cannot differentiate between employees and customers.
5. Privacy & Compliance
✅ 100% privacy-safe. No personal tracking—just anonymous foot traffic verification.
⚠️ Body shape and movement tracking may raise privacy concerns in some regions. While it doesn’t store faces, it may make customers uncomfortable.
✅ Generally compliant, since it doesn’t store personal data. ❌ But, inaccurate counting can lead to misleading analytics.
❌ Major privacy risk! Tracks personal devices without customer consent in many cases
6. Installation, Maintenance & Scalability
✅ Easy installation. Can use existing security cameras—no costly hardware. With the option to use Trax cameras that require CAT6 cable run for power over ethernet.
⚠️ High setup costs and may require multiple cameras per entrance.
✅ Low-cost setup but limited range means it’s not scalable for large stores.
✅ No hardware needed. ❌ But, inconsistent data makes it unreliable for strategic planning.
7. ROI & Business Impact
✅ 15%+ average sales increase from actionable insights on traffic and conversion.
⚠️ Useful for in-store movement trends, but lacks a direct impact on sales performance.
⚠️ Basic traffic-to-sales correlation possible, but lacks deep analytics on sales staff performance.
❌ Does not reflect actual customers, meaning no proven business impact.
