Why it’s a bad idea to track customer’s smart phones and what the “FTC” says about it.

Dear Retail Store Owner,

When I started my company in December of 1996 there were 2 other traffic counter companies in existence. Here are some ideas on what to avoid while searching.

A survey of 1,000 consumers indicated that, “8 out of 10 shoppers do not want stores to track their movements via smartphone” and “nearly half (43%) of shoppers are less likely to shop at a favorite retailer if the brand implements a smart phone tracking program.”


This article discusses the percentage of adults who use smart phones in the USA and this does not include people who turn off their Wi-Fi before going shopping. It says only 68% of adults have smart phones.


Here is the research regarding how consumers feel about tracking their activity with a smart phone. [Consumers just say no to in-store mobile tracking]


This is why TraxSales is a perfect fit for your company.

I know I can dramatically exceed your expectations.

We just signed up the Ashley Furniture Home Stores in the South East and here is what they have to say about us.


More Infomation on how retailers track you below:


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