Creating Sales & Marketing Accountability Spencer Mink • December 8, 2022 • TRAX Updates • No Comments Understanding the Value of Retail Sales & Marketing Accountability It’s no secret that tracking and understanding your retail sales team’s performance is … Brick & Mortar Losing Ground Against Online Stores Spencer Mink • October 31, 2022 • …
In today’s fast-paced retail landscape, understanding customer behavior is more crucial than ever. Did you know that the global people counting system market is projected to reach USD 1.45 billion in 2025, growing at a compound annual growth rate (CAGR) of 13.02% to hit USD 2.67 billion by 2030? This explosive growth underscores the rising …
Unlocking Retail Success: The Power of People Counting in Retail Read More »
In today’s fast-paced retail landscape, understanding customer behavior is more critical than ever. With U.S. retail sales reaching $720.1 billion in June 2025, up 3.9% from the previous year, retailers are under pressure to maximize every opportunity. Enter people counting—a powerful technology that tracks foot traffic, reveals hidden patterns, and drives data-driven strategies. For retailers, …
People Counting in Retail: Unlocking Insights for Smarter Business Decisions Read More »
In today’s fast-paced retail landscape, understanding customer behavior is more critical than ever. Imagine walking into your store during peak hours—do you know exactly how many shoppers are browsing your aisles, which sections draw the most attention, or how foot traffic impacts your sales? This is where people counters come into play. As a cornerstone …
Unlocking Retail Success: The Power of People Counting in Retail Read More »
In today’s fast-paced retail landscape, data is the ultimate game-changer. Imagine knowing exactly how many customers walk through your doors, where they linger, and what drives them to make a purchase. This isn’t just a dream—it’s the reality offered by people counting in retail. As we step into 2025, people counting technology is evolving rapidly, …
Unlocking the Power of People Counting in Retail: Trends and Benefits for 2025 Read More »
In today’s hyper-competitive retail landscape, where e-commerce giants like Amazon dominate online sales and physical stores fight for every customer, understanding foot traffic isn’t just a nice-to-have—it’s a survival imperative. Retail executives anticipate industry growth in the mid-single digits for 2025, with global retail sales projected to reach $32.8 trillion by 2026.[1] Yet, amidst this …
Top 8 people counters in 2025 Written by Spencer Mink, Published 03/04/2025 V-Count: People Counting with 99% Accuracy Gain precise customer insights and make data-driven decisions with V-Count’s industry-leading people counting technology. ✔ Boost Conversion Rates – Understand your customer profile and optimize engagement.✔ Accurate Staff Exclusion – Achieve up to 90% accuracy in filtering …
Request a Demo Seamless Integration with Existing Security Cameras With the TraxSales system, you no longer need to invest in additional hardware to start tracking and analyzing customer traffic. Our cutting-edge solution integrates seamlessly with your store’s existing security cameras, providing accurate foot traffic data and actionable insights without disrupting your current setup. Key Benefits …
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Part 1 of a 10 Blog Series In today’s competitive retail landscape, people counters are becoming an essential tool for understanding customer behavior and optimizing sales strategies. A people counter tracks the number of customers entering a store, allowing retailers to make data-driven decisions that lead to improved performance. In this blog, we’ll explore why …
Why Every Retailer Needs a People Counter to Boost Performance Read More »
