New Tariffs Are Pressuring Prices—Here’s How a Customer Tracking System Keeps You Closing Deals With recent tariffs impacting the cost of imported goods, retailers across the country are facing a new challenge: how to maintain healthy margins without losing customers. In this environment, every interaction matters—and that’s where the TraxSales customer tracking system becomes essential. …

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Picture this: You’re reviewing your store’s sales for the day and notice something’s off. The traffic seemed steady, but conversions didn’t follow. You wonder, “How many opportunities did we really miss?” Now imagine if every missed sale came with a photo. Not just a number. Not just a gut feeling. A time-stamped image of a …

What if Every Missed Sale Had a Photo? Read More »

Customer Testimonial: Naheed Nadeem, Sales Manager Company Name: Kravit Jewelers Before Using TraxSales “Our biggest challenge was tracking foot traffic.” Why We Chose TraxSales “Spencer was instrumental in our decision. He spent a lot of time explaining and guiding us through the training and installation process.” How TraxSales Has Helped “We now have actual metrics …

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Customer Testimonial: Cris Brunson Before Using TraxSales “Our biggest challenge was tracking traffic and closing percentages per salesperson and store.” Why We Chose TraxSales “We selected TraxSales because of its competitive pricing and ease of use.” How TraxSales Has Helped “It has improved our staff training and optimized staffing decisions.” Experience with the TraxSales Team …

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In today’s competitive retail landscape, customer satisfaction is paramount. According to industry studies, 78% of shoppers are less likely to return to a store after a poor experience caused by insufficient staffing. Ensuring the right number of staff is available at the right times can lead to: Higher conversion rates. Improved customer satisfaction. Reduced labor …

Why Staffing Optimization Matters Read More »

E-commerce thrives on analytics. Retailers can adopt a similar approach by using traffic counters to collect and analyze data. Here’s how: 1. Measure Foot Traffic and Conversion Rates E-commerce stores track website visits and conversion rates with ease. Brick-and-mortar stores can do the same with people counters. For example: Understand how many customers enter your …

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The holiday season is upon us, and for retailers, this is the most critical time of the year. With increased foot traffic comes the opportunity to boost sales, but only if you have the right tools to understand and manage your customer flow. Investing in a reliable people counter system can help you make data-driven …

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Introduction The holiday season is the most critical time for retailers, with foot traffic skyrocketing and stores bustling with potential buyers. But for many, managing the surge effectively is a challenge. Retailers who implement customer counting software not only gain visibility into their busiest times but also unlock strategic opportunities to improve sales performance. This …

Why Retailers Need Customer Counting Software This Holiday Season to Maximize Sales and Optimize Store Operations Read More »

Part 1 of a 10 Blog Series In today’s competitive retail landscape, people counters are becoming an essential tool for understanding customer behavior and optimizing sales strategies. A people counter tracks the number of customers entering a store, allowing retailers to make data-driven decisions that lead to improved performance. In this blog, we’ll explore why …

Why Every Retailer Needs a People Counter to Boost Performance Read More »

TraxSales Home Page Step 1: Installation and Setup Install TraxSales Cameras: Begin by installing TraxSales cameras at key entry points of the store to capture accurate foot traffic data. Step 2: Data Collection and Analysis Monitor Foot Traffic: Regularly monitor and review the foot traffic data collected by the TraxSales system. This data will include …

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