TRAX Updates

In today’s retail environment, data isn’t just helpful—it’s essential. Yet many retailers still underestimate one of the most powerful tools available to them: the modern people counter. What used to be a simple head-counting device has evolved into a sophisticated technology that provides retailers with far more than a tally of customer traffic. It delivers …

Beyond the Beep: People Counters Are Transforming Retail Sales Read More »

Retailers often find themselves stuck in a sales rut—and it happens more easily than many realize. Foot traffic feels unpredictable, sales numbers plateau, and even the most dedicated sales teams can begin to lose confidence. When this happens, some retailers assume that solutions must come in the form of flashy rebrands, expensive renovations, or broad …

Rethinking Retail: The Power Of The People Counter Read More »

In today’s retail landscape, the stores that thrive aren’t just the ones with great products—they’re the ones that truly understand their customers. As foot traffic becomes more unpredictable and competition increases both in-store and online, retailers are turning to smarter technologies to stay ahead. Among these innovations, people counters have emerged as one of the …

People Counters: The Heart of Retail Read More »

The most successful retailers know that sales growth starts with data, and one of the most powerful tools to capture that data is a people counter. A people counter helps furniture stores do far more than just count visitors. It provides the insights needed to turn foot traffic into measurable sales opportunities. Let’s explore how. …

How People Counters Help Furniture Stores Make a Real Impact on Sales Read More »

 It’s not enough to simply greet customers and hope for the best. The most successful retailers understand that great sales performance starts with data — and one of the most powerful data tools available is the people counter. By accurately tracking customer traffic, people counters give retailers the insights they need to improve customer engagement, …

Turning Data into Dollars With A People Counter Read More »

Understanding how effectively your store converts shoppers into paying customers is more important than ever. Sales numbers alone only tell part of the story. What you really need to know is how many of your visitors actually make a purchase — and that’s where the conversion ratio comes in. A conversion ratio measures how many …

Start Accurately Tracking Conversion Ratios With A People Counter Read More »

Running a successful mattress store depends on more than just offering quality products and great service. It’s about understanding how customers interact with your store — when they visit, how often they buy, and what drives them to make a purchase. That’s where people counting technology comes in. For mattress retailers, an accurate people counter …

Catching Z’s and Counting Customers: How Mattress Stores Boost Sales with People Counters Read More »

In today’s competitive retail environment, knowing how well your store converts shoppers into buyers isn’t just helpful—it’s essential. The ability to accurately measure conversion ratios gives retailers the insights needed to refine marketing efforts, optimize staffing, and improve the customer experience. But to calculate those ratios, you need reliable data—and that’s where people counters come …

How to Track Your Conversion Ratios With a People Counter Read More »

When it comes to counting store traffic, the difference between guessing and knowing can make or break your bottom line. Retailers who rely solely on sales numbers to gauge performance are missing half the story—the number of shoppers who walked through the door but didn’t buy. That’s where people counters come in. These powerful tools …

People Counters Help Retailers Make Smarter, Data-Driven Sales Decisions Read More »

 Success isn’t just about stocking quality products—it’s about understanding customer behavior and maximizing every opportunity that walks through the door. For appliance retailers, where each sale can represent a significant investment, knowing exactly how many customers visit, when they visit, and how they interact with your sales floor is essential. This is where people counters …

How People Counters Help Appliance Stores Succeed Read More »