Cosmetics have been around for several centuries and while people will continue to go to great lengths to find the perfect foundation shade for their skin tones, they don’t have to look very far to find the perfect people counter for their stores. Owning a people counter will greatly improve several aspects of business, not just sales. People counters can be used to schedule staff appropriately, organize the inventory, and monitor upcoming shopping and beauty trends. The reports that are generated from people counting data can help owners analyze sales and employee performance at their other locations as well as monitor the success rates of their ad campaigns and promotions. The future of cosmetic sales can only increase when coupled with a people counter. Finding the right fit for your stores is a lot like finding the perfect shade of foundation, it may take a while but in the end, the payout is worth it.