People counters are essential within retail stores to keep tabs on foot traffic, monitor conversion ratios and to make sure your stores are adequately staffed. Having a people counter in a store allows the staff to visualize their peak hours and as a result, they can better prepare their marketing campaigns and other promotional materials in advance. This technology will help retailers connect with customers in a new way while occupancy safety systems will help retailers properly socially distance and adhere to government guidelines while not losing the customer experience for more information please go to www.traxsales.com