Buying a car is a big investment, and dealership showrooms are full of people who are searching for the right car for them. If they do come in to look, it doesn’t always mean they’re ready to buy. Many visitors are shopping around for the best deal and visiting multiple dealerships isn’t uncommon. Investing in a people counter is crucial for car showrooms. Not only can it accurately count customer traffic, but it can also measure conversion ratios, and monitor marketing trends while also giving dealerships the tools to market their promotions effectively. Installing people counters in dealerships will help drive the success of sales.