Installing people counters in retail stores is vital because owners will have insights into your sales, marketing and buying trends. People counters will also give retailers an edge against their competition. Investing in this technology will not only improve sales and conversion ratios it will help salespeople and owners better understand their sales floor. With a people counter the data can be compiled to create specialized reports to help owners analyze their traffic flow and overall sales. People counters will not only improve sales and conversion ratios, but will also increase customer satisfaction. For more information on how a people counter will help increase your sales, please click here.