Professional athletes and amateurs alike go to sporting good stores to find equipment and accessories that will help them go for the gold. Sporting goods retailers that invest in a people counter have the chance to reach the gold themselves, in sales volume. A people counter will allow owners to monitor sales, sort inventory and schedule their staff appropriately. This technology will improve conversion ratios, turning potential sales into actualities. People counters are essential for sporting good stores because they will help owners keep up with new and upcoming trends while also helping customers get what they need.