Having a people counter helps retailers understand and analyze their sales data and conversion ratios. The reports generated from sales data help salespeople with staffing, scheduling, marketing and promotions. Counting customers in a retail store is vital, it becomes easier to monitor customer shopping habits and trends. With a people counter it becomes simpler to optimize a sales floor and benchmark salesperson performance at multiple l locations. People counters hold salespeople accountable with special technology that can assign salespeople to certain customers which helps with rapport and an improved number of actual sales. For more information on people counters and how they improve sales, click here