Diamonds were introduced to the public in 1947 and have since been considered a symbol of wealth and luxury and 73 years later they are still as popular as ever. When customers go into a diamond retailer chances are they are looking for something special, for someone special. A people counter would help businesses and customers get the most out of their experiences, by investing in people counters retailers would improve their sales and conversion ratios. A traffic counter would also improve scheduling and reduce conflict among salespeople. Specialized reports generated from traffic counters allow retailers to analyze shopping trends, monitor peak hours and benchmark the performance at every location. Investing in a people counter is the smartest decision that a retailer can make, diamonds may be forever, but with a people counter sales can be too.