In today’s competitive retail landscape, mattress stores face a unique challenge: customers visit infrequently, but when they do, the stakes are high. With such high-value, low-frequency purchases, it’s crucial to make every visitor count—literally. That’s where people counters come in.
These small, smart devices can deliver big insights, helping mattress retailers optimize operations, improve conversion rates, and make smarter business decisions.
What Are People Counters?
People counters, also known as foot traffic counters, are systems that track how many people enter a store. They range from simple infrared sensors to advanced AI-powered video and thermal systems. For mattress stores, where each visitor could be a serious buyer, knowing your traffic isn’t just helpful—it’s essential.
- Understand Your True Conversion Rate
Unlike grocery stores or fast fashion retailers, mattress stores often see fewer daily visitors. But each visitor represents a potentially significant sale.
By tracking how many people walk in and comparing that number to completed sales, you can measure:
- Your true conversion rate
- Sales associate performance
- Effectiveness of store layout or displays
If 50 people walk into your store and only 3 make a purchase, that’s a 6% conversion rate. With this data in hand, you can identify where the experience may need improvement—whether it’s staffing, merchandising, or customer engagement.
- Optimize Staffing and Store Operations
Staffing a mattress store is tricky. Customers usually require personalized attention and may spend 30 minutes or more testing beds, asking questions, or comparing features.
With people counter data, you can:
- Identify your busiest hours or days
- Avoid understaffing during peak traffic
- Adjust schedules to better match visitor flow
This ensures you never miss a sales opportunity due to unavailable or overwhelmed staff.
- Measure the ROI of Marketing Campaigns
Did that weekend radio spot or Instagram ad bring more people through the door? People counters let you measure foot traffic before, during, and after a promotion, helping you assess campaign effectiveness in real time.
It’s no longer just about impressions or click-through rates—it’s about real-world results.
- Learn More About Your Customers (Without Invading Privacy)
Advanced people counting systems offer insights like:
- Dwell time: How long are people staying?
- Group size: Are couples shopping together?
- Heatmaps: Which parts of the showroom are getting attention?
These tools help you fine-tune your layout, adjust promotions, and understand customer behavior—all without collecting personal data.
- Make Smarter Strategic Decisions
Whether you operate a single location or a chain of mattress stores, foot traffic data can guide important decisions:
- Which locations need more support?
- Is it time to remodel or relocate?
- Where should you open your next store?
Armed with accurate data, your choices become less risky and more strategic.
Every Visitor Counts—So Start Counting With TraxSales
Mattress shoppers don’t walk in casually. They’ve done the research. They’re comparing comfort levels. They’re often ready to buy—or at least strongly considering it. But if you’re not tracking foot traffic, you’re missing out on critical insights that can help you close more sales and improve every aspect of your business.
Investing in a people counter system is a simple yet powerful way to unlock smarter retailing. The data is already walking through your doors—now it’s time to capture it. With the Traxsales People Counter you can get reports that benchmark salespeople and give retailers staffing insights.
Need help choosing the right people counting system for your mattress store? Let’s talk! Spencer Mink, President of Sales at Trax can show you how it works. You can call him directly at 330-319-1445 or schedule a meeting today!
