Shopping for bedding is meant to be a tactile experience and many stores offer the opportunity for customers to feel the products before they purchase, this is a flawless marketing tactic that improves satisfaction and ensures that they will become a loyal customer. People counters allow store owners to optimize their business to its full potential, for example, this technology can help keep track of customers while simultaneously helping salespeople with staffing and scheduling and allowing owners to keep an eye on shopping trends and curve their advertising campaigns and promotional materials. People counters can also monitor salesperson performance, benchmarking each store’s performance accurately while also allowing staff to make appropriate changes for that location.