When retailers look at their sales data sometimes it can be confusing, with a people counter it doesn’t have to be. Investing in this technology can enhance the way customer traffic is monitored and recorded. People counters will help optimize a sales floor, schedule salespeople and improve customer relations. This technology helps retailers understand customer shopping trends, retailers will be able to see where customers spent the most time and can hone in on that area for marketing purposes. People counters will allow retailers to analyze their sales volume and make informed decisions for their businesses. The reports generated from sales data can be used to benchmark salesperson performance at multiple locations and compare overall performance. For more information on how to get accurate customer counts, click here.