People counters are key for retailers, because they not only help owners understand their sales data, they can monitor customer shopping trends and help owners make business decisions that will benefit their overall sales. People counting technology can track conversion ratios and help salespeople accurately staff the sales floor. People counters can also help monitor shopping trends and track customer shopping habits. The key to understanding sales and conversion ratios is in the reports that are generated from the sales data, the reports are customizable and can give owners a deeper insight into their sales and business model. With a people counter, owners can finally understand their sales on a deeper level. For more information on people counters and how they can help your business improve, please click here.