People counters help business owners better understand their sales, conversion ratios and how to adequately staff their sales floor. With the customizable reports available owners can now analyze their sales floor as a whole including learning how to staff the store so that its not overstaffed or understaffed. The importance of a people counter is often glossed over by retailers because they don’t know what kind of benefits they can reap from the software. People counters can help track conversion ratios of actual sales and customers versus potentials. Click here for more information on how people counters can help improve your sales.