People counters are incredibly vital for any retail store the data collected with this software allows retailers to monitor conversion ratios, optimize scheduling, and observe peak hours. When customers shop some have no idea what they’re shopping for, if retailers invest in a people counter they can easily allocate knowledgable salespeople to help customers find exactly what they’re looking for. Due to the variety of reports generated by people counters retailers can easily monitor marketing, promotions, and traffic patterns. Traffic counting technology will also allow retailers to keep up with customer shopping trends, marketing, and promotions. To learn more about this vital technology click here.