The era of using horses as a primary mode of transportation may have passed, but horses are still used in a variety of ways today such as therapy, ranching, racing, police forces, and in some parts of the world as pack animals. With a traffic counter, horse and tack retailers could improve their sales exponentially. Traffic counting technology allows retailers to schedule employees appropriately and improve their conversion ratios. Retailers can also monitor their power hours and shopping trends of their customers. Various reports can be generated from the data that a traffic counter collects that can then be analyzed by retailers and their staff to benchmark the performances of their other locations. Traffic counters can lead to more sales and improved customer satisfaction rates.