Closing the Gap: Why Accurate Conversion Ratios Depend on People Counters in Retail
In today’s retail environment, every decision needs to be backed by accurate data. Retailers face fierce competition—not just from other brick-and-mortar stores, but also from the growing dominance of e-commerce. To stay ahead, retailers must understand not only how many people walk through their doors but also how many of those visits translate into actual …
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