GameStop is a resale shop dedicated to video games and their corresponding consoles, as well as accessories and toys. Gamers are also given the option to purchase new systems if they choose to. GameStop could use a people counter to accurately measure sales and foot traffic while keeping an eye on customer shopping trends. People counter technology can help the store owners schedule and optimize their staff while maximizing customer service. Owners can then discover their busiest hours and improve sales while analyzing performance at their other locations. Investing in a people counter is vital to a business like GameStop, this technology will revamp and reinvigorate sales nationwide.