Marketing & Advertising dollars need to be spent wisely. They are not just to generate a buzz about your business or build your brand, the ultimate goal of these promotions is to create store traffic and sales. But how do you know if your money is generating a return on investment that makes the spending worthwhile?
Many online companies use PPC campaigns such as Google Adwords, and although you can track the clicks and conversions to the extent that you believe Google it is different in the retail business world. People are not clicks but sales do equal conversions.
One of the best ways to track the effectiveness of your marketing and promotions is through retail traffic counting systems. And no we are not talking about just counting the number of people that come in your locations, you want to know why they came in and with today’s technology this is possible.
Retail people counting has become the norm in the modern day retail sector to efficiently run and optimize businesses. Those retail stores that are no implementing retail traffic counting systems are falling a step behind their competitors in this increasingly cutthroat market. You as a business owner want to ensure that each and every dollar you spend is being used wisely and that sales and profits are increasing due to those expenditures. This includes your marketing dollars.
Do you know if that coupon you ran in the Sunday paper had the results you predicted it would? Did the mailers you sent out generate new clients? Did the radio commercial that aired during the big game create sales? These are all questions that can be answered by implementing a retail traffic counter in your store and have it tied into your sales system.
It is time to take the guesswork out of running a business by making business decisions with real data and analytics. Black Friday is just around the corner, are you ready to break your sales records?