People counting technology will make manual traffic counts a thing of the past for retail stores with software that can improve sales and conversion ratios exponentially. Investing in people counters can optimize the sales floor by monitoring customer traffic flow and providing salespeople with accurate sales data which will allow retailers to schedule staff adequately and analyze customer shopping trends. Retailers can count families and groups as one buying opportunity with a people counter, resulting in accurate customer traffic counts. The variety of reports available helps retailers with things like marketing and promotions, follow up, and visual proof For more information about customer traffic counters please click here.