The benefits of having people counting software installed in a retail store can really improve sales and provide retailers with a way to monitor traffic flow. People counting technology will allow retailers to evaluate peak hours, avoid bottlenecks and reduce queue length. Benchmarking is a tool people counters provide that can monitor salespeople and compare performance at multiple locations. People counters generate reports that make it easier for retailers to analyze all their sales data and monitor marketing efforts and promotions. People counters can greatly enhance your business, for more information on how to improve your sales click here.