In retail finding the perfect balance between counting people and improving sales can be hard to achieve but it is surprisingly easy if you have a customer traffic counter. People counting software has revolutionized the retail industry, this technology can evaluate your conversion ratios, increase sales, and analyze peak hours. People counters can optimize staff, scheduling, and salesfloors. Retailers that invest in people counters can monitor their sales in realtime, and also benchmark salesperson performances at multiple locations and compare sales data. The reports that are compiled from all sales data can help retailers easily analyze sales volume and how to improve it. Get to know customers and get an edge on the competition, with a people counter that can help retailers and their staff craft marketing and promotion materials. For more information on people counters, and how they can improve sales for the retail industry click here.