Remember that the customer is always right, listening to feedback from your shoppers helps improve your business. Have you heard complaints that customers can’t find a sales associate to help or that there’s never anyone to ring up a sale. Using retail traffic counters offer valuable insights about the best ways to improve your in-store experience and keep shoppers coming back to your business.
The customer experience and service that is provided in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales.
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A few benefits of using retail traffic counters are the following:
1. Does Store Traffic = Sales Conversion?
At a bare minimum, people counting solutions track the number of shoppers flowing through your store so you know the times of day, week, month, and year that traffic is highest and lowest. For store owners normally the higher the traffic, the higher the conversion rate, and of course the opposite stands true. But what if your sales conversion rates remains low during periods of high traffic, there might be something that needs to be addressed at your business. A mismatch between foot traffic and conversion rate is a sure sign that you need to do something differently to get those figures more evenly aligned. The conversion rate is a telltale sign of your store’s health; use every strategy at your disposal to remedy a rate that seems to be “under the weather.”
2. Ensure Proper Staffing
People counting solutions provide the data-driven insights you need to streamline your labor scheduling. Instead of staffing shifts according to how many workers you think you need, you can review historical data from your traffic counter to better gauge precisely how many employees should be scheduled at any given time. This way you can avoid paying too many workers to staff your slowest periods when there aren’t many shoppers around, while still being sufficiently prepared to handle a crush of customers during your rush hours.
2. Monitor Your Employees
A owner of a store or the manger of a retail chain cannot be in all places at all times. When you show up at one of your locations the employees are sure to be on their best behavior. But as the saying goes, when the cat is away the mice will play. How can you monitor employee production without being on site? The retail store traffic counter can be linked to your point of sale (POS) system to determine which of your employees is converting the most sales and the average ticket sale for each person working your floor. If an employee is under performing you can talk to this staff member directly to see if they require more training and assist them in becoming a better sales person or of course you can just let that person go. Ensuring the highest level of customer service requires properly trained employees.
When a customer enters you retail store and has a positive experience they are likely to tell friends and family to help you increase the number of referrals coming into your retail business. Those people referred to a business are much more likely to purchase. But if your business is under staffed or employees are giving the clients poor customer service, the clients are very likely to tell people not to shop at your store. News of bad customer service reaches more than twice as many ears as praise for a good service experience. Implementing a retail traffic counter system will help you eliminate many of those negative reviews.