Implementing technology in order to run a retail business more efficiently is not a new idea. Over the past 10 years it has gone from a need to being a requirement due to increased competition and the growth of online sales portals. The brick and mortar retail business will never become extinct but in order to stay in business and successful, one needs to ensure that they are maximizing their profits.
For many retail stores around the world you have either heard of or are presently using retail traffic counter technology. If you are not already using this to help monitor your business you are falling behind your competitors. If you are currently using older traffic counter technology it might not be providing accurate and in depth data and analytics. Many stores have implemented infrared and smartphone tracking technology in their locations, but they might be providing inaccurate data or even worse driving away potential clients.
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Infrared technology has been around for over 20 years and for a while this was the best you could do when trying to count opportunities. But just like the 8-Track and the cassette Walkman they have become obsolete as newer technology has been developed. Infrared has been surpassed by video and camera traffic counters. You no longer need to base your customer traffic numbers on what could be a man, a woman, or a pack of dogs. You no longer need to wonder if a customer count is an actual client, an employee or delivery person, You no longer need to take your customer counts, divide by 2 and then take out an estimated % (which you are guessing for that day). There is no reason why you should be running your business on inaccurate data.
Smartphone retail traffic counting although not necessarily older technology has become more of a detriment than a benefit for many retail businesses. This is for three main reasons.
- Only around 70% of adults have a smartphone which leads to inaccurate counts
- 80% of customers do not want their smartphone tracked so it can drive away business like in the study performed by Nordstrom
- It can also get you in trouble with lawsuits for tracking minors (FTC Lawsuit Here)
It is time to upgrade and implement the most accurate retail traffic counter on the market today. For a demo click the link below and see why more and more clients are upgrading to camera technology for both the most accurate counts and reliable analytical reporting to run their businesses.
