Retailers can easily understand their sales data and conversion ratios with a people counter, which will provide them with custom reports they need to make smart business decisions. Owners can easily analyze customer shopping trends and make informed staffing decisions. Retailers can count families and groups as one buying opportunity with a people counter, resulting in accurate customer traffic counts. The variety of reports available helps retailers with things like marketing and promotions, follow up, and visual proof. For more information on people counters and how they will help your retail stores please click here.