People counters help retailers accurately count their customer traffic, monitor traffic flow and analyze shopping trends. This technology will allow owners to better understand their conversion ratios and customer shopping habits. People counters allow owners to receive customizable reports from the data collected, which will help them understand their sales floor and staff adequately. With people counters it is simple to learn what areas of the store see the most traffic, and which areas need attention. By monitoring the flow of traffic and analyzing trends, it is quite simple to hone in on specific marketing campaigns and promotions for that retailer. For more information on how a people counter can improve sales please click here.