TRAX Updates

Choices in Retail

As the digital age progresses retail store owners are looking for new ways to count customer traffic. Customer counts matter, and there is no doubt that retailers want them as soon and as accurately as possible. Many of the customer traffic counters on the market today use infrared technology, which often results in inaccurate data …

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Mining for the Gems in Your Jewelry Store’s Traffic Count & Retail Analytics

With summer almost officially upon us, that means it’s also wedding engagement season. With the exception of December, the summer months are generally the most popular months for engagement proposals. That means that engagement ring shoppers will be out in full force, which also means that if you’re the owner or manager of a jewelry …

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Trax vs. The Competition

No matter what traffic counter you are considering for purchase- congratulations! The only difference between you & the most successful retailers today is that they are not blocking their access to information. And you are! Any traffic counter will get you started on a path toward more information, which will lead to more sales. How …

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